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Why did Bud Light lose $1.4 billion in sales?

Link Copied! Bottles of Bud Light beer move along a conveyor at an Anheuser-Busch InBev facility in St. Louis, Missouri, United States, in July 2018. The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.

Why is Bud Light losing market share?

Bud Light has been losing market share because of the backlash. Anheuser-Busch noted, however, that the share of sales of its brands in the United States had stabilized by the end of the quarter.

What happened to Budweiser & Bud Light sales in 2024?

AB InBev, which owns Budweiser and Bud Light, said overall global sales topped $14.5 billion, but sales in the U.S. declined 9.1% during the Jan.-March 2024 period. Sales to retailers were down 13.7%, "primarily due to volume decline of Bud Light," the company said.

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